Controlling Nestle Essay Example | Topics and Well Written Essays - 1000 words

Controlling Nestle - Essay Example Most of the attention is paid to the raw material prices easing in order to ensure that the major product categories will meet the financial targets this year. CEO Mr. Brabeck has noted that Nestle has a plan on how to deal with the higher input costs and this plan is working better than some other big food companies have. CEO predicted the increase of costs associated with the raw materials and had started raising the prices earlier and advanced the price increase in the beginning of the year. Such move has made it possible for Nestle to meet the financial targets. The increased prices have never been assumed as a competitive advantages, however, when the raw materials costs increase is predictable and inevitable, then the timely reaction can help to avoid the loss of customers and assure the sales level. Nestle did not only predict the potential cost increase, but has also timely reacted and gained the desired sales volume. One of the concerns CEO focused on was high division of financial operations - every country had its own financial system with managers making decision with freedom and choice of the most appropriate methods. Brabeck has centralized the financial activities and the whole structure became more controllable. The special attention is currently being paid to the creation of additional value for nutrition and wellness products. CEO has a clear vision of what products are desired by customers. The issue of extra weight is no longer the American problem and many people in Europe are struggling to become healthier and lose the weight. For this reason the wellness products are getting more and more popular. Nestle has managed to save enormous amount of money through acquisitions of the well-known brands. In addition, less money is invested into research and development of new products because the company has bought not only the brand name but the all operations with all specialists working for that particular acquired company. As it will be discussed further, acquisitions are the best cost saving investment opportunity that helps to control the spending and reduce the costs on research. What are some of the operating standards the CEO is implementing at Nestle Why are these standards effective or why not One of the key challenges of Nestle was to gain control over the decentralized structure - the country managers has freedom in everything starting with the purchasing and up to capital investments. From one side, it was very helpful from the marketing standpoint because local managers were more knowledgeable about the customer's preferences. From the other side, such system was highly inefficient - headquarters could not track the costs. First of all, the five global centers were established to control coffee and cocoa purchasing (Matlack 56). The information technology system was introduced to give managers data about the performance of other units. These standards are more effective because can be easier controlled and tracked. Matlack (56) provides the number Nestle recipe for Richer Margins: Streamlining operations (intensive costs savings through improvements in info tech and centralizing of activities), Strengthening key

The develoment of Arab Nationalism Essay Example | Topics and Well Written Essays - 1250 words

The develoment of Arab Nationalism - Essay Example Arab nationalism called for a political and cultural rejuvenation of the Arab world, an intense celebration of the Arab civilization and the Arab literature and language, and called for a political unification of the Arab world (Dawisha, 2005). The premise that encouraged the Arab nationalism was the firm belief that the Arab people tended to share a common linguistic heritage, cultural values, historical past and religious belief system (Dawisha, 2005). Genesis of Arab Nationalism In that context it is imperative to unravel the genesis of Arab nationalism. Since the 16th century the Ottoman Empire exercised a formal sovereignty over the Arab lands (McCarthy, 2006). For quiet a time the Ottoman Empire tended to be cautious in its approach towards the Arab tribes, choosing to garrison the key ports and cities, exercising little influence in the local Arab politics and tribal affairs (McCarthy, 2006). The Arab residents of Syria, Mesopotamia (Iraq) and Palestine appreciated this arrang ement and actually started dominating the local Ottoman administration (McCarthy, 2006). However, as in 1914 the Ottoman Empire entered the I World War, it no more afforded to take the Arab loyalty for granted. It was first owing to the rise of a nascent Arab nationalism that drew inspiration from the Western ideas (McCarthy, 2006). Many Arabs started to appreciate the nationalist Slavic movements of the Balkans, most of which managed to secure independence from the Ottoman Empire (McCarthy, 2006). The other factor was the rising clout of the educated Arab elites, which included former or serving officers affiliated to the Ottoman administration and army, Arab civil servants and intellectuals (McCarthy, 2006). The completion of Hejaz railway in 1908 was the other bone of contention for the Arabs who believed that it tightened the Ottoman stranglehold on them (McCarthy, 2006). This particularly enervated the Hashemite clan that claimed descent from the Prophet and was led by Sharif H ussein ibn Ali in 1914 (McCarthy, 2006). The disgruntled Arab tribes of the interior resented the stringent approach of the Ottomans and gradually started to enter arrangements with the British, to initiate a revolt against the Ottomans (McCarthy, 2006). This revolt was further incited by the nationalist al-Fatat movement in Syria (McCarthy, 2006). In the post World War I period, the establishment of the French and the British mandate saw varied Arab uprisings like the uprisings in Iraq and Syria (Jankowski, 2002). Besides the relative independence of North Yemen, Egypt, Saudi Arabia and Iraq incited the Arab nationalists in the neighbouring regions to overthrow the imminent Western colonial powers (Jankowski, 2002). The ensuing anti-Zionist uprisings in Palestine and anti-colonial activities in Syria further encouraged the nationalist movements in Iraq and Egypt, which gave way to the modern Arab nationalism that led to the independence of varied Arab nations in the period followin g the World War II (Jankowski, 2002). The Role Played by Intelligentsia There is no denying the fact that Arab intellectuals do played a pivotal role in the genesis, encouragement and dissemination of Arab nationalism. Abd al-Rahman al-Kawakibi was a prominent Syrian intellectual